Bad Bunny's Post-Super Bowl Streaming Surge

Following his Super Bowl halftime performance, Bad Bunny's streams skyrocketed (up ~175% in the U.S.), with his set dominating the top six spots on Spotify's U.S. chart shortly after and winning big at the recent Grammys (including Album of the Year for a Spanish-language record—a first).

The Super Bowl remains a massive career booster, turning live exposure into sustained streaming dominance and chart history.