Echo chambers seem to be where most of us feel at home these days.

Consistency helps keep our lives in order.

When our beliefs or actions clash, cognitive dissonance sets in.

It’s not a flaw—it’s human.

#DecisionMaking

Our minds don’t like internal conflict.

When our decisions contradict our beliefs, we feel tension.

Usually we reduce the stress by changing the behavior, justifying it, or ignoring it entirely.

#DecisionMaking

“Tell him you disagree and he turns away. Show him facts and he questions your sources. Appeal to logic and he fails to see your point.” - Leon Festinger.

We crave consistency in our beliefs, but when we're faced with conflicting ideas, we resist.

#CognitiveDissonance

Imagine having a friend who's completely biased. They have a confirmation bias, a conviction bias, an appearance bias, and a group bias. They have a blame bias and a superiority bias. It's obvious to everyone but them.

Now imagine being that friend.

Recognizing our own biases will do way more than pointing out other people's biases

In the 1960s and 70s, scientists discovered that each side of our brain can act independently.

The left is typically associated with language, logic and analytical thinking, while the right is usually associated with spatial awareness, creativity, and emotional processing.

We say things that don't make sense, we do things that don't make sense...then we come up with a reason after we did or said the thing that didn't make sense and pretend like it was the driving factor.

Our brains are made to make sense of the world, even when they don’t have all the pieces.

We'll tell ourselves logical stories to explain situations we don't really understand.