Constants vs Stan Store: Which Link-in-Bio Storefront Fits You?

Stan Store and Constants make the same core promise: turn the one link social platforms give you into a storefront, so you can sell digital products, calls, and courses without building a website. The difference is what surrounds the checkout. Stan is a paid, funnel-focused store. Constants starts free and pairs the store with a community you own. Here is the honest breakdown.

What they have in common

Both give you a mobile-friendly page at a short link, both sell digital downloads and bookable calls directly on that page, and both are set up in minutes with no website or code. For a creator moving from "link list" tools to actually selling, either one removes the same friction: no website, no plugin stack, no invoice chasing.

Pricing: free start vs. paid from day one

Stan Store has no free plan. The Creator plan is $29/mo and Creator Pro is $99/mo (about $300 and $948 per year on annual billing), with a 14-day free trial to decide, and Stan takes no cut of your sales. Constants flips that: a free Starter plan you can sell on indefinitely with a flat 6% platform fee, and Premium at $29.99/mo for the full toolkit. The break-even is simple — Stan's $29/mo only beats free-plus-6% once you are selling more than about $480/mo; below that, Constants keeps more and a $0 month costs you $0. Current plan details are at https://constants.com/pricing.

Where Stan Store is strong

Stan earned its place. The checkout is polished and built for an audience arriving from TikTok and Instagram, setup is genuinely fast, and the Pro tier adds funnels and email marketing for creators running their business like a sales pipeline. There is also a large ecosystem of creators teaching Stan setups, so answers are easy to find. If what you want is a pure conversion machine bolted to your bio, Stan does that well.

Where Constants is different

Constants treats the storefront as one part of the page instead of the whole page. Alongside your products, your page carries your posts and articles, and buyers can follow you and join your community, so every sale also grows an audience you can reach the next time you launch instead of renting attention back from an algorithm. Selling grows with you on the same page: one-off downloads, bookable sessions, multi-session events, and recurring memberships and subscriptions. And because your content lives at the same link you sell from, the page builds search presence over time rather than being a checkout dead end.

Which one should you pick

Pick Stan Store if you already have steady traffic, you want funnels and email automation in one tool, and $29 to $99 a month is a line item you will not notice. Pick Constants if you want to start selling for free, you care about owning the relationship with your buyers, or your plan includes memberships and a community rather than one-off checkout. Try the one that matches where you are; your handle, your products, and your audience are the parts you keep either way, and claiming a Constants handle costs nothing.