Canva templates and digital planners have quietly become one of the biggest digital-download categories going, and most of that selling still happens on marketplaces built for physical goods.

What Actually Sells in This Niche

Canva templates cover Instagram carousels, resume packs, wedding invites, and small-business branding kits. Digital planners cover daily/weekly layouts, budget trackers, and goal-setting spreads built for GoodNotes or Notability. Both are delivered the same simple way: a PDF (or a link inside one) pointing to a "Make a Copy" Canva template, or a hyperlinked PDF planner file — no physical shipping, no inventory, no printing.

Where Most Sellers Already List These

Etsy is the default home for this niche right now, and its real cost adds up fast: a $0.20 listing fee, another $0.20 per digital sale, a 6.5% transaction fee, and roughly 3% plus $0.25 in payment processing — call it about 9.5% plus $0.65 per sale once it's all added up. Cross $10,000 in trailing 12-month sales and Etsy auto-enrolls sellers into Offsite Ads at a 15% fee on anything attributed to them, with no way to opt back out.

What Constants Charges Instead

Constants takes a flat 6% on every one-time sale, on every plan, including the free Starter plan — no listing fee, no per-sale fee stacked on top, and no forced ad program once sales pick up. On $500 in template sales a month, Etsy's stacked fees run somewhere around $75-plus; Constants' flat 6% comes to $30.

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One Tradeoff Worth Knowing

To be fair both ways: Etsy's whole advantage is built-in search traffic. Millions of people search Etsy directly looking for exactly this kind of product, and a well-tagged listing can get found by someone who's never heard of the seller. A link in bio has no equivalent built-in discovery — it only works if an audience already exists somewhere to click it. That tradeoff is real, but it cuts the other way for anyone who already has an audience on Instagram, TikTok, or a newsletter: that traffic is free, so there's no reason to hand Etsy 9.5%+ per sale for discovery that isn't being used.

Setting It Up on Constants

Add a Digital Product to the shop, upload the file — PDF, PNG, and JPEG are all supported, which covers a Canva-link PDF or a planner export cleanly — set a price, and it appears in the shop attached to the existing bio link. There's no listing to renew every four months and no separate fee for each unit sold; the flat 6% is the only cut taken, whether it's the first sale or the five-hundredth.

Pricing It Right

Most digital planners on Etsy sell between $5 and $35, with basic single-page layouts at the low end and niche, multi-tab planners in the $15-$35 range; premium coaching planners with heavy interactivity can push $50-$75. Template packs tend to sell lower, often $5-$25 depending on how many variations are bundled in. Whatever the number, the fee math above applies the same way at any price point — it's a percentage, not a flat toll.

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The full pricing page has the exact numbers for every plan, and the digital downloads guide covers the same file-upload mechanics for ebooks and other downloadable formats if the plan is to sell more than just templates.