Here's a Better Way to Run the Same Idea Iman Gadzhi and Russell Brunson Are Teaching for Free

Iman Gadzhi and Russell Brunson are running a free live challenge called the Side Hustle Summit from September 6 to 13, 2026, framed around building a $373-a-day side hustle from scratch. Here is a better way to run the same idea, starting today, without the $1,995 price tag that shows up on day two.

The Free Challenge Sells Into a $1,995 Course Built on Whop

Attending the Side Hustle Summit itself is genuinely free, no ticket and no card required. But the event exists to sell Monetise, Gadzhi's flagship program: a 31-lesson course, a set of AI tools, coaching calls, and a members' community, priced at $1,995 when the cart opens during the summit's window.

That program runs on Whop, the creator-commerce platform Gadzhi became a co-owner and investor in back in April 2025. It is real infrastructure, a course, a paid community, and a checkout, all bundled into one workspace built for someone who already has $1,995 to invest before they have made a single sale.

Here Is a Better Way to Run the Same Idea

The actual skill the challenge is teaching, package something you know, put it in front of an audience, get paid for it, does not require a 31-lesson course or a five-figure infrastructure buildout first. On Constants, you can list a digital product, take payment, and put it behind one link in your bio the same day, starting on the free plan. There is no monthly software stack to assemble before your first sale: create the item, share the link, and Constants takes a flat 6 percent when something actually sells, nothing before that.

That is the more direct version of what the challenge is really selling: proof that people will pay you for something, without staking $1,995 on the bet first.

Whatever the challenge convinces you to build — a course, a coaching program, a paid community — none of it matters until someone has actually paid you for the idea. That's the step the $1,995 price tag skips past. Constants gets you there the same day: list what you're offering, put one link in your bio, and find out if people will buy before you've spent a dollar on infrastructure built for a business you don't have yet. Scale up once the sales are real, not before.

Start With the Version You Can Ship This Week

But if what you actually want is to test whether your idea can make money at all, which is what most people watching a free challenge are really trying to figure out, the lower-risk version is to list one thing, one link, and see if anyone buys it. Constants is built for exactly that starting move: free to start, one flat fee when you sell, live in minutes instead of by day eight of somebody else's schedule.

Constants is not affiliated with the Side Hustle Summit, Iman Gadzhi, Russell Brunson, or Whop. This is an independent look at what it actually takes to get started.