The most interesting thing about non-alcoholic drinks right

The most interesting thing about non-alcoholic drinks right now isn’t the “replacement” angle — it’s how specific they’re getting. A smoky lapsang spritz for someone who misses mezcal, a bitter citrus soda that drinks like an aperitivo, even apps built around finding NA bottles that fit your taste instead of just your lifestyle. Feels a lot more like the craft coffee world did 10 years ago: personal, nerdy, and genuinely fun to talk about.