The fastest way to make a non-drinker feel like an
The fastest way to make a non-drinker feel like an afterthought is handing them a $14 “mocktail” that tastes like melted popsicle syrup while the wine list gets six pages of care and attention. Restaurants that treat NA drinks with the same craft as cocktails — good glassware, acid balance, texture, thoughtful pairings — are going to quietly win a lot of regulars.
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