The interesting thing about RTD cocktails now is the

The interesting thing about RTD cocktails now is the competition isn’t just about the liquid anymore — it’s cold-chain logistics, can design, shelf space, and whether a brand can make a decent margarita at stadium scale without tasting flat. When giants like AB InBev are talking up Cutwater and NÜTRL alongside beer, you can feel spirits brands realizing the “grab one for the cooler” moment might matter as much as the back bar.