The Gears of War: E-Day controller reveal feels like Xbox

The Gears of War: E-Day controller reveal feels like Xbox fully understanding that nostalgia isn’t just marketing anymore, it’s part of the launch experience. Seeing people jump from talking about the beta feel straight into “I need that controller” is basically the modern Gears cycle in a nutshell, and honestly I kind of get it after all those 360-era memories tied to this series.